California Whole Farm/Ranch Business Planning Course

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Get Down to Business with Holistic Management

This in-depth course is being offered in California as part of HMI’s Whole Farm/Ranch Business Planning Series.  It is designed to help both new and experienced farmers and ranchers learn business skills, and participants will develop a draft business plan, a whole farm/ranch goal, as well as both financial and marketing plans. This workshop series, combined with the Whole Farm/Ranch Land Management Series, gives you the entire set of  Holistic Management tools to help you create a sustainable, healthy agricultural enterprise.

This course qualifies for FSA Borrower training credit. Find more details here.

The Grange Farm School, Willits, California

January 13-14, 2016 – Introduction to Holistic Management Whole/Farm Ranch Planning
January 27-28, 2016 – Holistic Financial Planning
Feb 5-6, 2016 – Holistic Marketing and Business Planning
9:00 – 5:00 each day

Registration, Fees & Scholarships

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Due to grant funding, the cost for this program (valued at $800) is $100 per person with advanced online registration. You can register for the series by clicking on the button to the right.

Register soon as space is limited! Online registration closes January 3, 2016. Walk-in registration is $150 per person, if available. While we recommend you attend the entire series, it’s OK if you miss some of the course dates.

If you are unable to register online, please fill out the HMI Event Registration Form and mail along with your check or money order to:

HMI Registration Dept.
5941 Jefferson St. NE, Ste B
Albuquerque, NM 87109 

A limited number of partial and full scholarships are available. If you’d like to be considered for a scholarship, fill out the Scholarship Application and submit to HMI (email address is on the form) by December 13, 2015.

Cancellation Policy Cancellations received up to 30 days prior to the course start date will receive a full refund. Cancellations received up to 14 days prior to an event start date will receive a 40% refund. No refunds will be given otherwise, unless in the event of dire emergency. This policy is required due to financial obligations incurred by HMI in planning these events. We appreciate your understanding.
 

Key Dates

Deadline for scholarship applications:  December 13, 2015
Last day to register online at the $100 rate:  January 3, 2016

Plan ahead!  The associated workshop series on  Whole Farm/Ranch Land Management begins on February 20, 2016. Click here for details.

Meals & Lodging

Meals and lodging are NOT included in the registration fee. You may bring a sack lunch, or purchase a farm fresh, local, organic lunch directly from The Grange Farm School. There are nearby motels and camping space is available on the ranch.

Sessions

January 13-14, 2016

Introduction to Holistic Management Whole Farm/Ranch Planning

Outcomes:

  • Develop a management inventory to more effectively manage resources
  • Clarify farm or ranch goals and utilize new ways to manage them
  • Use key testing principles for managing and making sustainable decisions
  • Develop time management tools to improve labor efficiency
  • Better understand group dynamics
  • Improve management of employees, interns and apprentices

Topics

  • Eight principles and practices for effective resource management
  • Developing a management inventory
  • Creating a whole farm/ranch goal for effective decision-making, planning, and management
  • Prioritizing actions with seven testing questions
  • Four ecosystem processes and how to work with them
  • Effective time management techniques
  • Farm/ranch communication strategies that work
  • Understanding the different ways people process information and are motivated

January 27-28, 2016

Holistic Financial Planning

Outcomes

  • Develop effective implementation and monitoring financial systems that work
  • Develop investment strategies to increase profitability
  • Leave with a financial plan you developed
  • Determine the best enterprise(s) for a profitable operation
  • Learn how to reduce stress around financial decision making
  • Explore the link between marketing, profit, and cost of production

Topics

  • Distinguish between financial planning, managing, and accounting
  • Integrate financial decisions with your whole farm or ranch goal
  • Prioritize expenses to achieve your goal
  • Plan for profit
  • Improve profitability with enterprise analysis
  • Analyze net worth and track progress
  • Develop a cash flow to maximize profitability
  • Increase creativity in planning and marketing
  • Create financial recordkeeping and monitoring systems

February 5-6, 2016

Holistic Marketing and Business Planning

Outcomes

  • Develop an effective marketing plan that utilizes current resources
  • Determine best marketing strategies for your products and situation
  • Determine marketing needs and additional resources necessary to address them
  • Leave with a marketing plan you developed
  • Determine key strategic initiatives necessary to grow and sustain the agricultural operation you manage
  • Determine return on investment to prioritize initiatives
  • Create timeline for strategic initiative implementation
  • Leave with a business plan outline you developed that will help you develop your business and/or obtain funding for that business

Topics

  • Key business model and planning concepts
  • The various direct marketing channels and opportunities and challenges of each
  • The importance of market research for developing a marketing plan
  • How to assess consumer trends, target markets, and potential competition
  • Become familiar with resources of direct marketing
  • Assess the value or uniqueness of your product or service
  • How to write a business plan
  • How to tie your marketing and business plan to your holistic goal and holistic financial plan to make effective strategic decisions

Location & Directions

grangeThe Grange Farm School

Ridgewood Ranch
1 Seabiscuit Drive
Willits, CA 95490

From San Francisco:
Travel North on the 101 past Ukiah. Around 12 miles after Ukiah, turn left at mile marker 39.5, at the entrance for Ridgewood Ranch/Golden Rule RV Park. Wind down the driveway, take your first right and pass over a cattle guard where there are signs for La Vida, Grange Farm School, and Seabiscuit Heritage. Pass over another cattle guard and travel straight through the stop sign intersection. Your first right after the stop sign will put you in the parking lot in front of the dining hall and conference center.
From Eureka:
Travel South on the 101 past Willits. Around 6 miles past Willits, turn right at mile marker 39.5, at the entrance for Ridgewood Ranch/Golden Rule RV Park. Wind down the driveway, take your first right and pass over a cattle guard where there are signs for La Vida, Grange Farm School, and Seabiscuit Heritage. Pass over another cattle guard and travel straight through the stop sign intersection. Your first right after the stop sign will put you in the parking lot in front of the dining hall and conference center

Instructor

Richard KingRichard King, Holistic Management Certified Educator

Richard’s career with the USDA Natural Resources Conservation Service includes 36 years of experience as a rangeland specialist, ecologist, and biologist. His work included training co-workers and assisting landowners with restoration or enhancement of rangelands, wetlands, cropland, chaparral, forests, woodlands, and stream corridors before retiring in 2012. Specific areas of experience and expertise include grazing planning, building soil organic matter, replacing invasive/pest species with diverse communities of life, land infrastructure planning, biological monitoring, financial planning, and consensus building. Since retirement from NRCS, he enjoys teaching individuals or groups Holistic Management®. Richard is a Certified Professional in Rangeland Management and a Certified Rangeland Manager. He holds a Wildlife Management BS with a minor in Range Management, Humboldt State University, and Biology MS, Northern Arizona University

Thanks

This event is made possible by generous contributions from:

Sallie Calhoun – The Christiano Family Fund, an advised fund of the Community Foundation for San Benito County

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and our Collaborator, The Grange Farm School

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We also want to acknowledge the following organizations for helping to publicize and promote this training.

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