July 18, 2018
9:00 am-3:00 pm
($30 includes lunch!)
501 Parducci Road
Ukiah, CA 95482
Come and be a part of this on-the-ground learning day, connect with others who care about a healthy food system and help strengthen your local communities. Because we all have a stake in the way our food is grown.
At the Parducci Wine Cellars Day, you will…
- Learn how Holistic Management enables producers to better manage risk, make better decisions and enjoy the benefits of regenerative agriculture
- Meet Parducci Wine Cellars owner and COO, Tim Thornhill and hear about their sustainable practices
- Learn how Jess Arnsteen has applied Holistic Management and how it has influenced Parducci’s farm and garden
- Discover how to hold more water and carbon in the soil
- Discuss regenerative, organic techniques for cropping
- Enjoy a nutritious lunch featuring fresh produce from the Parducci Farm!
- Tour the Parducci Wine Cellars vineyard, farm and water reclamation system
- Hear from California Certified Organic Farmers (CCOF) about organic certification benefits in California
Registration Fee: $30 (includes lunch!)
Advanced Registration Deadline: July 18, 2018
Walk-In Registration: $35 (includes lunch!)
Space is limited and registration fees are non-refundable.
If you are unable to register online, please fill out the HMI Event Registration Form and mail along with your check or money order to:
HMI Registration Dept.
5941 Jefferson St. NE, Ste B
Albuquerque, NM 87109
This is a rain or shine event. We will be spending parts of the workshop out on the land, and boots or other enclosed protective footwear are recommended. Please bring your own water bottle.
|Wednesday||July 18, 2018|
|9:05||Holistic Management and Setting your Holistic Goal - Rob Rutherford & Jess Arnsteen|
|9:30||Parducci Farm tour - Jess Anrsteen|
|10:00||Drive (one block) to Parducci Winery & Tasting Room for a presentation on Parducci Wine Cellar's sustainable practices - Tim Thornhill|
|10:30||Holistic Decision Testing on Parducci Farm - Rob Rutherford|
|11:30||Lunch - CCOF Presentation|
|12:30||Tour of Parducci Vineyard & Water Reclamation System|
|1:30||Equipping the next generation of food producers with essential tools and skills - Ruthie King|
|1:45||Interactive Decision Testing exercise on Ecosystem Function - Rob Rutherford|
|2:45||Evaluations and Q&A|
Parducci Wine Cellars
501 Parducci Road
Ukiah, CA 95482
Legendary California winemaker, John Parducci, and his family founded Parducci Wine Cellars in 1932 with a passion for creating quality wine with great value. John started young, traveling alone at age 14 with 40 rail cars of the family grapes to sell to home winemakers during Prohibition. John became head winemaker at Parducci in 1940 and was inducted into theThe Culinary Institute of America (C.I.A.) Vintner’s Hall of Fame in 2012.
Affectionately dubbed “Mr. Mendocino,” John Parducci was an early champion of the Northern California wine region and varietal labeling, including Zinfandel and Petite Sirah: two grapes that would become a signature of Mendocino County and embodying the capacious spirit of American winemaking
Today their wine making team continues to build upon the approachable and authentic style that John Parducci made famous in his 50 year role as winemaker, from the 1940s, until he retired from the winery in 1994. Wine lovers all over the world—from experienced connoisseurs to casual enthusiasts—have come to share in a 80-year legacy of artisan-crafted, authentically crafted wines including Parducci Small Lot Blend, Isabella, True Grit, Coro Mendocino, and Parducci Reserve.
Parducci Wine Cellars is continuing the legacy and vision of John “Mr. Mendocino” Parducci. Their family-run winery has an 85 year history of crafting artisan wines with a reputation for value, quality, and care for our local community.
Today Parducci Wine Cellars continues to be family-owned and operated by three generations of the Thornhill family who are dedicated to growing superior wine grapes in Mendocino County with the philosophy of “leaving things better than they find them.” The Parducci commitment to sustainable wine making practices translates to high standards for both vineyard cultivation and winery operations, including a farm-to-table garden program, wildlife habitat preservation, and a nationally recognized water conservation and reclamation program.
In 2012, Tim Thornhill decided to convert fallow land on the Parducci property to an onsite, self-sustaining farm. Though growing wine grapes and maintaining a world-class winemaking facility are Tim’s top priorities, he sees land as a precious resource, and now—3 years later—the once unused 15 Acres is a thriving organic farm made up of orchards, vegetable beds, and pastureland managed by Jess Arnsteen. During peak harvest, the gardens produce more than 150 pounds of fresh produce. Parducci employees are invited to take their pick from a tasty selection of fruits, melons, herbs, squash, and other vegetables and each receive a dozen eggs a week.
Tim Thornhill, Chief Operating Officer, Parducci Wine Cellars
Tim along with his brother Tom and father Tommy Thornhill Jr. founded the Mendocino Wine Co in 2004. An experienced and visionary leader, Tim Thornhill is focused on the advancement of Mendocino County and the rebuilding of Parducci Wine Cellars as, the heart of Mendocino Wine Company (MWC). Tim is committed to growing both the prestige and quality of the Parducci brand while also maintaining an environmental stewardship mentality “I see sustainability and quality development as an evolution; we can always find room for improvement.”
Born and raised in Houston, Tim describes himself as, “starting out with a wheelbarrow and a pickup truck and working my way up.” After establishing a small landscaping business as a young man in Texas, Tim moved to Orlando, Florida in 1980 where Walt Disney World became his largest account. Following 11 years in Florida, he moved northeast to develop extensive botanical gardens for a private client. Tim’s pioneering work as an arborist and horticultural expert resulted in his mastery of a unique specialty: successfully moving very large trees. Known worldwide for his work with heritage trees, Tim consults today as a Supreme Court Certified Expert Witness in horticulture and construction.
Tim’s mastery of landscape design and wildlife restoration has been applied throughout the Parducci Wine Cellars estate. From the wetlands and ponds he designed to recycle
100% of winery wastewater, to the use of owl boxes and raptor nests to control the vineyard rodent population, Tim’s elegant solutions to real environmental problems can be seen.
In 2012, Tim led a team to transform a five acre piece of fallow land into a thriving organic garden and orchard. During peak harvest the garden produces more than 100 pounds of fresh produce a week for employees. Though growing wine grapes and maintaining a world class wine making facility is Tim’s priority, he sees land as a precious resource.
State Senator Mike Mcguire awarded the Eco-Innovation Equalizer award to Tim and Parducci Wine Cellars in 2015.
Jess Arnsteen, Farm & Garden Director, Parducci Wine Cellars
Rob Rutherford, Holistic Management Professional Certified Educator
Rob is a graduate of UC Davis with a Bachelor of Science and Standard Secondary Teaching Credential for Ag Education and a Master of Science in Agriculture at California Polytechnic State University (Cal Poly). He retired after serving for 39 years as a Professor of Animal Science at Cal Poly. Within that position, as well as teaching and advising students, he was charged with managing the sheep operations on campus, which entails grazing management in order to enhance resource function and productivity. During his tenure there, he was actively involved in both state and national sheep organizations, serving as state president and also chairing the national targeted grazing committee. Following retirement, he started a business entitled Whole Options LLC in order to continue to help land managers make better decisions toward a sustainable future.
Maria Lopez, CCOF
Ruthie King, School of Adaptive Agriculture
Thank you! This event is made possible thanks to the generous funding from:
The Christiano Family Fund
And thank you to our collaborators for helping to make this day possible!
Sponsor This Series
Our Open Gate series offers organizations, agencies and businesses a great opportunity to network with farmers, ranchers and consumers interested in sustainable agricultural ideas, products and services. We offer a variety of affordable Sponsorship Opportunities to connect you with our community. Please email Stephanie von Ancken at [email protected] for more information.