On October 15 and 16, Certified Educator Ann Adams facilitated HMI's 14-hour Holistic Marketing and Business Planning course with the farmers at the Grow the Growers Program. Grow the Growers is a comprehensive farm training and business acceleration initiative designed to attract new and emerging farmers into professional food production. It is a collaboration of the Bernalillo County Open Space, New Mexico State University Extension, The Agri-cultura Network, and HMI. This course included:
Understanding Balance Sheets
Developing Net Worth Statements
Developing Enterprise Budgets (including how to translate that information for funders)
Learning the basics of a Schedule F
Determining Enterprise Investments
Understanding the importance of ranking expenses for their value in developing the business
Developing a cash flow statement
Exploring marketing analysis techniques
Developing a Marketing Plan outline
Understanding the value of strategic planning
Developing SMART goals
There were eight interactive small group and individual activities throughout the workshop guiding participants through the 9 steps to Holistic Financial Planning and the 14 steps of Holistic Marketing and Business Planning.
Thanks to our funders, the Thornburg Foundation, for their support of this program.