Since 1984, Holistic Management International has collaborated and worked alongside government agencies, NGOs, and businesses that work with family farmers, ranchers, tribal members, and pastoralists to support their communities as they grow and thrive. We share our educational programs and the knowledge and experience of our international network with these communities to support their adoption and evolution of regenerative agricultural practices that empower them to strengthen their businesses, produce healthier food, improve local wildlife habitats, and protect the environment.
Our mission is to inspire, educate, and equip all land stewards, including farmers, ranchers, and conservation organizations, to unlock their own potential and the full potential of the land, water, and communities with whom they engage.
If these values are also important to you and you have a passion and talent for social media, we encourage you to apply!
Job Description:
We seek a Social Media Contractor who will be responsible for creating a dynamic presence on HMI’s social media platforms. This person will create and execute a strategy for content creation, including video, graphics, memes, written posts, and ads that will result in increased brand awareness, website visits, leads, engagement, followers, and conversion. Engaging with followers, building our social media community, and networking with industry peers will be key in this position.
Key Responsibilities:
Create and manage content on Instagram and Facebook that is informative and captivating to farmers, ranchers, land stewards, and industry peers in the context of Holistic Management.
Create content that HMI’s Certified Educators can share with their followers
Grow our social media followers and oversee our accounts
Increase awareness of HMI and Holistic Management
Increase awareness of HMI’s resources such as training programs, e-newsletter, free downloads, and more
Increase traffic to our website
Share Holistic Management practitioners’ achievements through impactful storytelling
Stay up-to-date with the latest social media trends and applicable keywords
Help build our contact and outreach list through lead generation
Network with industry peers and potential influencers
Create successful ad campaigns that result in increased conversion
Engage with followers and respond to comments/messages appropriately
A/B testing with different messages and content
Compile data based on insights and ad performance, measuring success, and reporting monthly
Use social media best practices
Qualifications:
Social Media management experience with a proven record of success using Facebook and Instagram
Demonstrated experience in graphic design and video/reel creation
Understanding of social media best practices
Creativity and strong attention to detail
Senior college student or college graduate with a focus in Agricultural Communications, Social Media Management, Communications, Marketing, or a related field or equitable experience.
Pay:
$1500/month for 3+ posts per day (Instagram and Facebook) targeting the Holistic Management and regenerative agriculture community
Benefits:
Benefits are not provided as this is a contract position.
Experience:
Social media marketing: 3 years minimum
Experience in agriculture, Holistic Management, and/or agricultural communications preferred, with knowledge of what is trending in those sectors of the industry.
Location:
Remote
Application Process:
Candidates should submit an email with subject heading: “Social Media Contractor Application” along with a resume and a portfolio demonstrating your social media management skills and ability to grow followers, engagement, and conversion to comms@holisticmanagement.org.