Marketing and business planning are critical pieces of effective Holistic Management for farms and ranches. While there are many tools for marketing and business planning, a holistic approach to this planning requires the integration of this planning with your holistic goal and other plans. With this 95 page manual, you will learn:
- Key business model and planning concepts
- The various direct marketing channels and opportunities and challenges of each
- The importance of market research for developing a marketing plan
- How to assess consumer trends, target markets, and potential competition
- To become familiar with resources of direct marketing
- To assess the value or uniqueness of your product or service
- How to write a business plan
- How to tie your marketing and business plan to your holistic goal and holistic financial
–By ordering this product, you acknowledge that HMI is the exclusive owner of the copyrights in this material. You understand that you are NOT authorized to modify, copy, or further distribute this material.
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