Holistic Marketing / Business Planning
In this course you will learn the basics of developing a marketing and business plan. You will have the opportunity to develop your business model and explore marketing options so that you can more effectively create your marketing and business plan outlines. You will also identify key action steps to begin implementation of those plans as part of the strategic development of your farm or ranch. This course provides key marketing and business principles that will help you determine the right price for the products you sell. Learn how to use your production and financial information to determine the best markets and the right price as well as prioritize key investments in your business.
Scholarship Deadline: tbd
Registration Deadline: tbd
*2017 schedule coming soon. Sign up for our free e-newsletter, Covering Ground, for upcoming courses.
Fee and Financial Assistance
- $199 per person Now 10% off if you use discount code MARKET when you register!
- Eligible for the HMI Terry Gompert Memorial Scholarship
- *Qualifies for FSA Borrower Training Credit in various USA states
Classes require a minimum of 10 and are restricted to a maximum of 35 participants. Cancellations received before or within 7 days after the course begins will receive an 80% refund. No refunds will be given otherwise. This policy is required due to financial obligations incurred by HMI in planning these courses. We appreciate your understanding.
This course is seven weeks long and you should plan on about 2 – 4 hours each week to participate in the webinars and complete the assignments. While the webinars are scheduled at a particular time, you will be able to complete the assignments at any time during the week. Don’t worry if you miss a webinar, we’ll be recording them and you can view it before the next scheduled webinar. Assignments may include watching videos, reading and written exercises.
With real-time audio, video and whiteboard capabilities our learning environment allows you to stay connected for a more engaging learning experience. You are encouraged to contribute to class discussions (either on the webinar or online forum). You can build relationships with other students from across the country and maybe even the world.
You’ll also receive a FREE one-year introductory electronic subscription to IN PRACTICE and a certificate upon completion of the course.
Technology /Language Requirements
- Computer (PC or Mac are fine)
- Reliable high-speed internet access
- Internet browser (Explorer, Chrome, Firefox, or Safari)
- Microsoft Word and Excel
- Telephone (cell or land line) OR Microphone
- E-mail address
- All classes are taught in English
Survey Results From Previous Course Participants Show These Outcomes
|Knowledge/Behavior and Confidence Increase||% Increase|
|Your ability to develop a business plan for your farm/ranch||100%|
|How to use your financial plan to profitably price your products/services||100%|
|Intention to complete or modify a marketing and business plan||100%|
Wondering about the results our courses achieve and the impact they make on our students? Find out here.