TomKat Ranch of Pescadero, California
October 23-24 | November 6 & 20 | December 4-5, 2017
9 am – 5:00 pm each day
Let’s get down to business! While many folks are attracted to farming and ranching because of their love of the land or their desire to do truly meaningful work, farming and ranching is still a business.
At HMI we know that to create a sustainable, healthy agricultural enterprise, you need to run it like a business. We’ve created this course to give both new and experienced farmers and ranchers the knowledge and tools they need to do just that. While many of our other programs teach both business and production techniques, this one will focus on the business side of your operation. Because agriculture isn’t just your passion, it’s your livelihood!
Our six-day course is taught over approximately 6 weeks in 1 or 2-day increments, so you’ll have plenty of time to start applying what you’ve learned while you’re still enrolled in the course. Each day starts at 9 am and ends at 5 pm. There will be plenty of time to network with other ranchers and get feedback on your coursework.
SESSION I. Introduction to Holistic Management Whole Farm/Ranch Planning
October 23-24, 2017
- Develop an inventory of all the resources available to use for management
- Develop the holistic goal/context that will drive all your decisions, objectives and plans
- How to use key testing questions to quickly check decisions/plans before implementing them
- Develop time management tools to improve labor efficiency
- Better understand group dynamics
- Improve management of employees, interns and apprentices
- Eight principles and practices for effective resource management
- Developing a management inventory
- Creating a whole farm/ranch goal—your context for more effective decision-making, planning, and management
- Prioritizing actions with seven testing questions
- Four ecosystem processes and how to work with them
- Effective time management techniques
- Farm/ranch communication strategies that work
- Understanding the different ways people process information and are motivated
SESSIONS II & III. Holistic Financial Planning
November 6 and November 20, 2017
- Develop a financial and monitoring plan for the coming year
- You will have time between these two sessions to collect the information needed to complete your operation’s financial plan
- Develop investment strategies to increase profitability
- Determine the best enterprise(s) for a profitable operation
- Learn how to reduce stress around financial decision making
- Explore the link between marketing, profit, and cost of production
- Distinguish between financial planning, managing, and accounting
- Integrate financial decisions with your whole farm or ranch goal
- Prioritize expenses to achieve your goal
- Plan for profit
- Improve profitability with enterprise analysis
- Analyze net worth and track progress
- Develop a cash flow to maximize profitability
- Increase creativity in planning and marketing
- Create financial recordkeeping and monitoring systems
Session IV. Holistic Marketing and Business Planning
December 4-5, 2017
- Develop an effective marketing plan that utilizes current resources
- Determine best marketing strategies for your products and situation
- Determine marketing needs and additional resources necessary to address them
- Determine key strategic initiatives necessary to grow and sustain the your operation
- Determine return on investment to prioritize initiatives
- Create timeline for strategic initiative implementation
- Develop a business plan outline that will help you develop your business and obtain funding if needed
- Key business model and planning concepts
- The various direct marketing channels and opportunities and challenges of each
- The importance of market research for developing a marketing plan
- How to assess consumer trends, target markets, and potential competition
- Become familiar with resources of direct marketing
- Assess the value or uniqueness of your product or service
- How to write a business plan
- How to tie your marketing and business plan to your holistic goal/context and holistic financial plan to make effective strategic decisions
Who Should Attend With You?
HMI strongly recommends bringing key members of your decision-making team if you can, whether that means a spouse, family member, manager, or business partner. Key team members who help decide and manage where and how your money is earned and spent must be on the same page. Without shared agreement and commitment, members of the team will pull their efforts and the dollars in different directions, resulting in unrealized goals, stress between team members, or even worse.
Good intentions aren’t enough—planning, clear communication, and commitment to the plans are needed to focus and energize the team.
Due to grant funding, the cost for this program (valued at $800) is being offered at only $250 per person for all three 2-day workshops. Walk-in registration, if available, will be $300 per person. Register soon, as we have limited space.
A limited number of full scholarships are available, bringing the registration cost down to zero. If you’d like to be considered for a scholarship, fill out the Scholarship Application and return to the email address on the form.
Scholarship deadline: October 10, 2017
Registration deadline: October 13, 2017
If you are unable to register online, please fill out the HMI Event Registration Form and mail along with your check or money order to:
HMI – Registration Dept.
5941 Jefferson St. NE, Ste B
Albuquerque, NM 87109
This is a rain or shine series with indoor and outdoor portions. Please bring appropriate clothing and footwear to each session. Be sure to bring your lunch to class.Cancellation Policy Cancellations received up to 30 days prior to the course start date will receive a full refund. Cancellations received up to 14 days prior to an event start date will receive a 40% refund. No refunds will be given otherwise, unless in the event of dire emergency. This policy is required due to financial obligations incurred by HMI in planning these events. We appreciate your understanding.
Meals & Lodging
Meals and lodging are NOT included in the registration fee. There are area B&B’s and hotels in surrounding towns. Be sure to bring your lunch to class each day or plan to order in the morning for group pickup in Pescadero.
FSA Approved for Borrower Training
HMI is pleased to announce that this course, as well as a number of our other courses qualify for FSA Borrower Training Credit. Find out More.
Locations & Directions
2997 Pescadero Road
TomKat Ranch is dedicated to the health and preservation of its land and community. Cattle function as a conservation tool, as well as creating the beef for “Leftcoast Grassfed®.” TomKat Ranch sets the highest priority on guaranteeing customers that their herd is raised in the most socially aware, morally conscientious, sustainable grass-pasture environment possible. We work with partners to develop and use the most modern and scientifically-proven methods of sustainable production available to us. These practices improve the treatment and health of livestock animals, produce healthier food, and improve the land by providing valuable ecological services such as improved soil health, water retention, and carbon sequestration. By following these practices, TomKat Ranch has brought back native grasses, helped reduce erosion and decreased our carbon footprint. The ecological robustness resulting from these management practices contributes to soil health, a well-functioning water cycle and overall resilience through these dry times.
TomKat Ranch, 2997 Pescadero Road, Pescadero, CA
From the North:
- Take Hwy 1 south of Half Moon Bay to Pescadero Road* (from Half Moon Bay ~ 15.5 miles)
- Turn left on Pescadero Road*
- Follow Pescadero Road for approximately 3 miles
- TomKat Ranch is on the left side of the road (shortly after North Street and directly across from Phipps Farm Stand).
- Drive through gate and follow gravel road approximately ½ mile. You’ll cross a bridge and stay to the left after the bridge. Drive towards barn on your left and park on the cement pad on your left.
From the South:
- Take Hwy. 1 north of Santa Cruz to Pescadero Road* (from Santa Cruz ~ 33 miles
- Turn right on Pescadero Road* Follow the directions from above, once on Pescadero Road*
*Please note: Pescadero Road is also referred as Pescadero Creek Road.
Please drive slowly.
Richard’s professional career with the USDA Natural Resources Conservation Service includes 36 years of experience as a rangeland specialist, ecologist, and biologist. His work included training co-workers and assisting landowners with restoration or enhancement of rangelands, wetlands, cropland, chaparral, forests, woodlands, and stream corridors in northern Arizona, northwestern Nevada, and throughout northern California before retiring in 2012. Specific areas of experience and expertise include grazing planning, building soil organic matter, replacing invasive/pest species with diverse communities of life, land infrastructure planning, biological monitoring, financial planning, and consensus building. Since retirement from NRCS, he enjoys teaching individuals or groups the simple new framework for consistently better decision-making, Holistic Management®, so that decisions are ecologically regenerative, economically viable, and socially sound, both short-term and long-term. He has practiced this decision-making on his family’s small farm since 1991, profitably converting dry-farmed annual grassland to perennial grassland and oaks, increasing biodiversity and productivity above and below ground, and producing grass-finished beef.
Richard is a Certified Educator in Holistic Management® (Holistic Management International); Accredited Field Professional (Savory Institute), Certified Professional in Rangeland Management (Society for Range Management); and Certified Rangeland Manager (California State Board of Forestry and Fire Protection). Formal education: Wildlife Management BS with a minor in Range Management, Humboldt State University, and Biology MS, Northern Arizona University
Thank You to our Generous Sponsors:
Christiano Family Fund
Many thanks to our Collaborators on this Series:
Sponsorship opportunities available!
This course offers organizations, agencies and businesses a great opportunity to network with farmers and ranchers interested in sustainable agricultural ideas, products and services. We offer a variety of Sponsorship Opt.portunities to connect you with our community. Please contact Stephanie von Ancken for more information at [email protected]