Rob is an Organic farmer and a professional ecologist, and works for Natural England as conservation grazing lead advisor. He has been using Holistic Management to inform his farming practice since completing Kirk Gadzia's Advanced Holistic Management course with ReGenAg UK in October 2014 and as a result now integrates planned grazing on the 230 acres of diverse pasture he grazes with his suckler herd. Rob's main focus is on the marriage of productivity and ecological gain. As a hands on farmer he speaks from experience, providing practical insight to making ecological enhancing productivity happen. Using the grazing techniques that are based on recreating natural processes allows Rob to grow fitter cattle for less money while leaving the land in a better state than when he found it. Populations of wild birds have been increasing and the farm is introducing more wildflowers every year from local wildlife reserves. Rob has been able to do winter grazing on stockpiled forage which has a massive financial benefit as well as improving the winter wildlife on the farm.